Our Mission

iHerb is on a mission to make health and wellness accessible to all. 

Since our founding in 1996, we have been dedicated to offering Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience. We believe that health and wellness should be a universal right made possible through compassion and our collective action. This belief will continue to guide us as we endeavor to make our mission a reality.

About Us

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. 

For more than 25 years, we’ve been making it simple for customers all over the world to purchase the highest quality health and wellness products. From supplements to skincare to grocery items, we ship over
30,000 products, from over 1,200 brands to more than 185 countries, and we’re proud to provide the very best value.

25 years of bringing health and wellness products to the world

1996

  • iHerb was founded in California
  • Launched as a retailer on Yahoo with 1 product: St. John’s Wort
  • Our first orders came from customers in Argentina, Iceland, and Israel
  • Identified clear eCommerce global market potential

2002

  • Moved into an 18,000 sq. ft. facility to support increased customer order volume

2005

  • Launched proprietary internally-developed technology platform, with eCommerce site iHerb.com
  • Added product reviews to allow for authentic and honest reviews from purchasing customers

2006

  • Relocated to a 48,000 sq. ft. Fulfillment Center (FC) in Irwindale, CA

2008

  • Launched popular iHerb Rewards referral program
  • Added expiration dates on product pages for increased transparency

2009

  • Launched iHerb House Brands, originally called Madre Labs—owned by iHerb
  • Sold first House Brands product—Functional Beverage Mix – Immune Punch, Midori Greens, Eureka! Berry, Madre C

2010

  • Expanded footprint to a 360,000 sq. ft. FC in Moreno Valley, CA

2013

  • Opened a 211,000 sq. ft. FC in Hebron, KY, featuring cutting-edge technology to increase capacity and improve shipping speed

2014

  • Launched iHerb app to further enhance the shopping experience for customers

2015

  • Opened larger automated FC in California
  • Opened 54,000 sq. ft. office in Irvine, CA

2018

Surpassed $1 billion in sales
  • Introduced iTested program to get House Brands products tested for quality by a third party
  • Opened 242,000 sq. ft. FC in Easton, PA
  • Received $100MM investment from Xiamen Kingdomway

2019

  • Opened FC on the East Coast in the US
  • Opened first international FC in Incheon, South Korea
  • Opened inventory hubs in Moreno Valley, CA and Hebron, KY
  • Opened office in Russia

2020

  • Implemented robotics solutions at Elgin, IL FC
  • Expanded reach to 23 additional countries
  • Continued operations successfully during COVID-19 outbreak
  • Opened office in South Korea

iHerb at a Glance

185+
countries

We deliver around the world with 16 languages, 74 currencies, and 34 payment options to support our mission of making health and wellness accessible to all.

30K+
products

Our wide selection includes over 1,200 trusted brands across categories including VMS, bath and personal care, beauty, grocery, and baby.

Authentic
reviews

Our 20+ million product reviews are written by real customers who purchased the products directly from iHerb.

10M+ active customers

We have cultivated customer trust and loyalty through the quality and authenticity of our products and the great brands, convenience, and value we offer.

Climate-controlled fulfillment centers

All of our 9 fulfillment centers and inventory hubs are climate-controlled and GMP- or ISO-compliant ensuring the highest quality and freshest products.

Global team members

We’re truly a global company with offices and team members all around the world.

Leadership

Emun Zabihi

Emun Zabihi

CEO

Michael Cody

Michael Cody

CFO

Clarice Hovsepian

Clarice Hovsepian

General Counsel

Investors

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Read the 2021 Annual Report

Learn more

Dividend & Stock Split History

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Download Proxy 2021 Statement

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Press Releases

iHerb Appoints Andreas Baller as General Manager for Europe

Former Amazon and DHL executive to lead iHerb’s European Union strategy and expansion 

IRVINE, Calif., Mar. 31, 2026 iHerb, a leading global eCommerce platform for health and wellness products, today announced the appointment of Andreas Baller as General Manager for the European region. Reporting to iHerb Chief Executive Officer Emun Zabihi, Baller will lead the company’s European strategy, focusing on accelerating growth, optimizing cross-border operations, strengthening logistics capabilities and expanding partnerships across the region.

Baller brings more than 20 years of international leadership experience across eCommerce, strategy and logistics in Europe and Asia. Throughout his career, he has led market launches, managed complex cross-border operations, built high-performing teams, and delivered growth across multiple regions.

“Europe represents a significant market for iHerb, and Andreas brings the right combination of commercial leadership, operational expertise and global experience to support our goals in the region,” said Zabihi. “His track record of building businesses and leading teams across markets makes him well suited to drive our next phase of growth in Europe.”

Most recently, Baller served as General Manager and Head of Marketplace Sweden at Amazon, where he led the launch of Amazon Marketplace Sweden, helping grow the total store into one of Sweden’s most visited eCommerce destinations. In that role, he owned full P&L responsibility and go-to-market strategy, scaled a partner ecosystem of numerous sellers and led several European cross-country projects.

Before Amazon, Baller spent a decade at DHL Global Forwarding in a series of regional commercial and strategy roles across the Philippines, Japan and Singapore. His experience included leading marketing and sales in the Philippines and supporting DHL’s entry into frontier markets.

“I’m excited to join iHerb and support the company’s continued expansion in Europe,” said Baller. “iHerb has built a global eCommerce platform serving millions of customers in 180 countries, and I look forward to working with the team to amplify the company’s presence and deliver a trusted and high-quality experience for customers and partners across Europe.”

Baller holds a Master’s Degree in Business Administration and Management from the University of Hamburg. He will be based in the Netherlands, home to iHerb’s European operations hub. The appointment reflects iHerb’s continued investment in Europe, one of the company’s fastest-growing regions for health and wellness, as well as cross-border eCommerce.

A high-resolution headshot of Andreas Baller is available for download here.

About iHerb Holdings, LLCiHerb is one of the world's largest online specialty retailers dedicated to offering an unbeatable selection of vitamins, minerals, supplements and other health and wellness products, including sports nutrition, beauty, bath and personal care, grocery, baby and pet care from nearly 2,000 reputable brands. Supported by a global workforce of 3,000 team members, iHerb serves 15 million global customers across 180 countries and 36 languages. iHerb's sophisticated global supply chain network is anchored by nine climate-controlled logistics centers located in the U.S., Asia and the Middle East, providing customers a seamless and reliable shopping experience. Founded in 1996 and based in Irvine, California, iHerb is on a mission to make health and wellness accessible to all. For more information, please visit corporate.iherb.com.

Media Contacts:iHerb: [email protected]

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Global Responsibility

At iHerb, we believe we are responsible for bringing positive change to the world. Whether it’s ensuring the highest possible quality of products for our customers, creating an atmosphere of inclusion and belonging for our employees, or caring for the environment that sustains us, we take our responsibilities seriously.

Sustainability

Through a number of ongoing eco-friendly initiatives, we are committed to the reduction of our carbon footprint. In our workplaces, products, and shipping, we strive to integrate the best sustainable practices, while maintaining the highest quality of standards for our customers.

Philanthropy

We are currently involved in various educational projects in Cambodia, including the building and running of two new schools, as well as the promotion of children’s education through the Cambodian Children’s Fund and New Hope Cambodia.

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Culture

At iHerb, our culture is based on shared values that unite our organization worldwide. These values speak to who we are, the culture we’re building, and how every single team member contributes to our larger company mission. Because we believe that everyone’s voice is powerful and essential, we strongly emphasize personal growth and development, collaboration, engagement, and teamwork.

Great Place to Work 2021Top Work Places 2021 Best Places to Work 2021 Best Places to Work 2021

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Careers

At iHerb, every single team member contributes to our larger company mission. Our innovative culture is guided by shared values that speak to who we are and unite our global organization. We believe that everyone’s voice is powerful and essential, and we strongly emphasize personal development, collaboration, engagement, and teamwork.

Great Place to Work 2021Top Work Places 2021 Best Places to Work 2021 Best Places to Work 2021

Contact Us

For questions or concerns regarding shopping at iHerb, please visit Contact Us.